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An MBA in Digital Marketing Management is a two-year postgraduate program designed for students and professionals who want to build a successful career in the fast-growing world of online marketing. The program focuses on marketing strategies used on digital platforms such as search engines, social media, e-commerce, mobile apps, and websites.
It combines traditional business knowledge with modern digital tools to help students understand consumer behavior, data analytics, branding, and performance marketing.
During the course, students learn skills like SEO, SEM, Google Ads, Facebook Ads, Social Media Marketing, Content Marketing, Email Automation, Website Optimization, Web Analytics, and Influencer Marketing. The curriculum also includes case studies, live projects, internships, and certifications from platforms like Google, Meta, and HubSpot.
Graduates of this program are trained to build brand presence, manage online advertising campaigns, analyze marketing data, design digital strategies, and handle digital transformation in companies. It opens opportunities in various industries including e-commerce, IT, media, finance, retail, healthcare, and startups.
Bachelor degree in any discipline with atleast 45% marks in aggregate from recognised University/ Institution.
2 years (4 semesters)
| S.No. | Course | Fees |
|---|---|---|
| 1. | MBA in Digital Marketing Management | -- |
| 1st Year Syllabus | 2nd Year Syllabus |
|---|---|
An MBA in Digital Marketing Management offers excellent placement opportunities. Companies hire graduates for roles such as:
| Company Recruiter | Job Roles |
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